Many people have asked me how I sell my homes using creative techniques such as owner financing, lease options, wraparounds, seller held 2nd mortgages, creating an owner's note and immediately selling it off, etc. that I have decided to produce a training program on that very topic...
Here’s a big secret…I MARKET to attract them that way, because many times I am able to get them regular financing right away!
Were you in real estate in the 90's? How about the 80's?
Well, in the late '00's (I guess that's what you'd say?) the same techniques are back, and the savvy agent AND homeowner will get their houses sold FASTER and for MORE money than the seller NOT offering creative terms.
Many agents (and mortgage brokers) that got into the business in this decade DO NOT UNDERSTAND how to get anything other than the cookie-cutter deals closed.
Honestly, in the last 5 years we’ve just been glorified “order-takers” who could make a paycheck if we could sign our names (please don’t be offended…I’m including myself in that bunch…real estate was E-A-S-Y! and now it’s not so easy anymore!) By now you know it’s time to get down to brass tacks and discover what it takes to succeed in the “New” market (which looks a lot like the old market that I first got into the business in!)
In today's market, I'm guessing that about 90% of buyers do NOT qualify under the new stricter mortgage guidelines...that means every real estate agent and every seller is fighting over the same 10% of the population.
In traditional thinking, we must do 2 things to get a property sold today...have the absolute BEST looking house AND be the cheapest...
I don't like to compete on price
so I’ve come up with a 3rd alternative…
Offer better terms to make my houses more attractive to the 90%...
(by the way, I’m still in the running for the 10% “cream of the crop” buyers as well!)
How different would your life be if you not only knew how to attract the 3 types of buyers, but also how to best deal with each of them to get them OFF THE FENCE and become an action-taking, decisive homeowner?
What are the 3 Buyer Types you ask? Well…
- “A” Buyers are already approved for a loan and think they rule the roost. As one agent put it, “they want the Taj Mahal for dirt cheap prices”. While this is the buyer that you all are fighting over, they can actually be the hardest to work with
- “B” Buyers have already been turned down for financing or been told they don’t qualify…with the new tools I’ll put in your tool belt, you can turn them into grateful buyers that think you walk on water because you put them in a house when others have said “No”
- “Z” Buyers didn’t even know they were in the market for a house, but you got them thinking about it and to see the possibilities and they are as loyal as a German Shepherd to you for the rest of their lives
Do any of those 3 buyer types sound familiar? Most likely you've run your business around attracting the "A" buyers, and you've accidentally dealt with a few "B" buyers. I will put out there that the "B" and "Z" buyers are where you can make the most money right now.
On June 12th (That's a Thursday) in the Orlando Area, I will be holding a one-day recording session for my new training on this very topic. The reason I’m not calling it a “seminar” is because when you are recording for CD’s, there’s certain things that are handled differently. I may need to start a section over again if it didn’t start right, we’ll keep questions to specific sections, and I have no idea how long it’s going to take.
We will start promptly at 9am and we will end when I'm through all of the material. This could be 4pm or 11pm, We'll See! Since it is easier to talk to a room with some people in it instead of an empty studio, I am opening up to let you "eavesdrop" on the recording session.
By know you realize that most “traditional thinking” people believe that Florida is struggling with moving inventory. There is a perception among agents that there aren’t any buyers, but trust me, that is simply not true…
you just need a different approach to FINDING those buyers.
What’s one commission worth to you? The average price in Central Florida is $292,000, so 3% of that is $8,760. When I give you the tools to close even just ONE extra transaction this year…wouldn’t that be worth spending one day
with me as I reveal my secrets?
This is a one-time shot (unless the recording messes up!)
that I will let you sneak into for just $99 for the whole day.
Here’s just a taste of what we'll cover:
- Don’t Waste Time I’ll show you methods to Quickly “sift and sort” through buyer prospects and only deal with those that CAN and WILL buy today? (and have a follow up system for the rest that aren’t ready today but are your best customers tomorrow?)
- Attract Loyal Clients Getting clients to be “loyal” to you and not buy a FSBO over the weekend
- Know when to Fight Client turned down for financing? When and how to fight for an approval
- Actually get Paid on Lease Options How agents can get paid for finding lease options for their buyers and sellers
- Turn Negative Cash Flow into Big Money Learn how to take a house losing $200 per month and created positive cash flow of $764 per month AND got $21,900 cash down using…wraparound mortgages (yes, that’s a real deal I personally sold last year, I’ll share the details)
- Get Sellers to say Yes Using plain English to explain "creative financing" to your sellers
- As the LISTING agent, how to sift and sort through offers so you don’t waste your seller’s time and take the house off the market for someone that can’t really buy it anyways.
- Maximize Returns Set up deals so your seller gets the maximum price for the notes on the secondary market
- Create a Bidding War Find note buyers that will literally be in a BIDDING WAR on your seller’s notes
- Whats Changed in '08 Changes in FNMA/FHA/VA/Subprime guidelines and what you need to know to still get deals closed
- Lending Secrets Revealed! A little-known government loan program that is still loaning 105% of purchase price even in Florida’s DECLINING MARKET
- Cheap Marketing My super-cheap and sometimes even FREE marketing secrets that get my phone to ring off the hook on my houses
- What Lender Seasoning? 3 ways to avoid lender “seasoning” issues that prevent your buyers from buying
- and much more
By the way…#3 is my specialty…Tim just closed 2 files in April…on one he was the THIRD mortgage broker to work on it and on the other he was the 4th! You’ve got to know when to fight for your clients and when you’re just spinning your wheels.
Why am I spending hours every day creating this training?
Listen, I’m not some big fancy-schmantzy company with a Million $ marketing budget. I’m someone that’s been in this crazy business since 1995, in the trenches with you, selling houses and financing clients through tough markets and boom markets. I promise to pour my heart and soul and secrets out to you at this one day event, and here’s why…you probably know I own houses all over Florida, and some of them aren’t performing so well right now because of the market, and crazy sellers keep dropping their prices out of desperation and it ultimately makes MY houses worth less too. So I'm pledging to do whatever I can to lift our market back up to where we all know it should be, and the first step is to help the real estate professionals and investors of Florida sell their houses BEFORE they get desperate and drop the price.
Who do I think would benefit by attending this training?
Well, You! If any of these sound like you…
- You have listings that just aren’t moving (it may even be a friend’s or family member’s house, which makes it even worse!)
- You want to attract some Buyers to your business (right now the agents with the Buyers are in control!)
- You personally have a house or three that are pulling you down each month that you’d really like to get rid of before it kills you…
- You’re one of the people that I mentioned earlier that got into the business in the last 5 or 6 years and you want to discover how to succeed TODAY, and
- You are truly a professional in your industry and realize that EVERY chance to pick the brain of another professional is in the best interest of your success
What Do I Do Next, Andy?
Please mark your calendar in BIG Bold Sharpie Marker for Thursday, June 12th then Click Here to register or call Stacy right now at 407-328-0970 to save your seat. We didn’t get a very big room (the acoustics are better in smaller rooms for recording) so there’s only a few seats available. And please don’t wait until the last minute…we will have some handouts for you and I need to know how many to order!
By the way, I'm still playing with the title, what do you think of:
"How to move any property in 30 days Guaranteed! Without using banks, auctions, or shenanigans!"
To Your Success!
Andy Tolbert |
