Fast food restaurants spend thousands of dollars just taking one picture of their new burger to make it look SOOOoooo yummy that you want to drop everything and get in the drive thru line and try one. How much time are you spending to make YOUR marketing get prospects’ attention? Probably not enough! One area you might need to focus on more is Copywriting. Simply put, it is writing what you’ll say in your ads, flyers, MLS listings, etc. So today I present:
Top 5 Tips to Amp Up Your Real Estate (and any other) Marketing… and Turn Your Phone Into a Money-Spewing ATM Machine!
#1 Tip: Know Your Audience!!! Spend a big chunk of your time narrowing down WHO is your most likely client IN THIS MARKETING CAMPAIGN. Women? Families? Business Owners? Golfers? Once you know who you’re writing FOR, pretend they’re sitting across the table from you and you’re TALKING to them about your listing or service… what would you say? Great! Write that down! If you can actually go after more than one niche, make it 2 different ads!
#2 Tip: Sell the Sizzle, not the Steak! Features vs. Benefits. A feature is a FACT about your product or service. A Benefit is what they’ll get from that feature. Remember this for benefits: WIIFM (What’s In It For ME?). Here’s some tips for headlines that will get your prospects attention:
• Ask a burning question: “How Many Termites is Too Many?”
• Tell “How To”: “How To Never Get a Tenant Call At 3 a.m. Again!”
• Use Catchy Words Like new, improved, more, better: “Get 25% more net income when you buy new construction duplexes for rentals”
• Use a Number: “Top 5 Things you Must Know Before Buying a Foreclosure” (odd numbers are better, except Top 10 list)
• Make a Statement or Exclamation: “Lowest Closing Cost. Guaranteed!”
• Use a product, service, or business name – or create a new word or catch phrase: Think Google, Zillow, and other “made up names” some are even iconic. When I say “it’s scrumpdillyicious” what do you think of? Dairy Queen!
Tip #3: Keep a SWIPE File of other ads, flyers, etc that catch your attention. The next time you are writing an ad, turn to them for inspiration. I’ve gotten inspiration from everything from Car Dealer ads to Kentucky Fried Chicken (which now by the way is officially KFC). The great “No B.S.” Marketer, Dan Kennedy, calls it S&D, Swipe & Deploy!
Wow, this list got longer than I thought it would be… I’m going to break it up into 2 parts… watch next week for Part II!
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